Hello? Is anyone out there?

September 7, 2010 | Subscribe to our RSS Feed

What are you doing to drive new patients to your dental practice?  Are you doing anything to make existing patients aware of new procedures you might be providing?  Is your dental practice well-known in the community?  If you answered “No” to the above questions you probably should take a hard look at incorporating social media into your marketing strategy.

Social media is word-of-mouth on a much larger scale than the normal one on one conversation that you may be used to.  While you may think of Facebook and Twitter when you hear the term social media it goes beyond those two sites.  Believe it or not those sites are not just the province of young people.  Many adults are now active participants on Facebook.  It has been reported that the fastest growing demographic on Facebook is adults over 35 years old.

I do not profess to be an expert on social media.  In fact I am just the opposite as I fall into that over 35 group that is now just becoming active in social media.  I see the awesome potential that social media can bring to the marketing strategy for your dental practice.  But don’t just jump into the water without having a plan.  Read everything you can and take a course to make sure you create a brand for your dental practice that is consistent with how you want to be perceived by the community.

Do you have a website?  Was the website professionally designed to help draw potential patients to your practice or was it something thrown together because it was the “thing” to do?  If it was just done because you heard you needed a website then you were probably throwing money out the door:  Money, which probably could have been put to better use.

Once you have established your social media sites you will need to keep them active.  While this will take some time with proper planning it will not be as time consuming as you may think.

Take the time and gather the knowledge to properly position your dental practice in the new world of social media.  I think you will find that it can be an important tool to help market your dental practice to both existing patients and new patients in your community.

Questions for Larry the Accountodonist?

larry.goldberg@glassjacobson.com